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Write • Build • Scale Sunday Digest |
Write Better, Build Smarter & Scale Faster
Welcome to this week’s Write • Build • Scale Sunday Digest, your weekly dose of practical strategies, creative ideas, and honest lessons to help you grow your audience and income online.
If there’s one theme behind everything we’re sharing this week, it’s this:
Clarity and focus beat hustle and chaos every time.
When you know who you’re writing for, where to focus your energy, and what matters most right now, growth becomes inevitable.
Here’s what’s inside this week:
✍️ How to Build an Ideal Reader Persona to Grow Your Audience with Confidence
Most writers think they need to reach everyone. But trying to write for everyone usually means you reach no one.
In this article, we break down exactly how to define your ideal reader persona, the person who actually needs your words.
You’ll learn how to:
- ✅ Identify your reader’s goals, fears, and desires
- ✅ Write stories that speak directly to their struggles
- ✅ Build trust faster and grow your audience more intentionally
It’s one of the simplest shifts that changes everything.
🎧 From College Teacher to Making $500K a Year Writing Online
In this week’s podcast, Taylin John Simmonds shares how he went from teaching college to building a $500K/year ghostwriting business.
But this isn’t another “overnight success” story.
It’s about focus, leverage, and building systems that let you scale without burnout.
You’ll discover:
- Why proof comes before profit
- How to build momentum through one mastered platform
- The mindset shift that separates six-figure ghostwriters from those who quit
If you’ve ever felt scattered or unsure where to focus next, this episode will reset your strategy.
🎙️ Premium Workshop: How to Start & Grow Your Podcast on Substack
Less than three months ago, we launched the Write • Build • Scale podcast, and since then, we've crossed over 47,000 downloads on Substack alone:
This week, we've pulled back the curtain to show you exactly how we did it.
In this premium workshop, you’ll learn:
- 🎙️ How to set up your podcast step-by-step on Substack
- ⚙️ The tools and workflow we use to record, edit, and publish
- 🤝 How to book high-profile guests and repurpose every episode
It’s everything we wish we knew before starting, ready for you to apply right away!
👉 Unlock the full workshop & 80+ other premium resources (65% Off)
One Last Thought Before You Go…
Focus is freedom.
When you stop chasing every shiny idea and double down on one clear path, your work gets deeper, your results get faster, and your confidence compounds.
So this week, ask yourself:
👉 What’s one thing I can simplify, systemize, or double down on right now?
Here’s to building with more clarity, more focus, and more purpose.
Warmly,
Sinem from Write • Build • Scale
