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Write • Build • Scale with Sinem Günel

I help you write confidently, build your audience, and scale your income. Subscribe for first-hand insights and actionable strategies to turn your ideas and knowledge into a thriving digital business, so you can make money doing what you love.

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🤿 [DEEP DIVE] Our Besteller Case Study

Hey Reader, I became a full-time writer in 2020 and have since written any kind of content you can think of: Personal stories Listicles Reports How-to guides I also worked as a freelance/ghostwriter and published dozens of pieces with and for my clients. And while I love the diversity of being a digital writer, there's a specific type of content I like to write most. It's case studies. I love to be in the trenches with my audience, try new things, run experiments, do research, and report back...

Hey Reader, I don't know about you, but I'm more than ready for the weekend. I had a busy week full of exciting conversations and video recordings for a brand-new program we're currently building for you. I can’t reveal much about it yet, but I wanted to share a tiny sneak peek of a wonderful interview I recorded for this new project: Watch Now Whether you’re brand-new to online writing, struggling to grow your audience, or chasing the next big goal, I hope this 4-minute clip gives you a...

Hey Reader, How are you? Like, how are you really? 🫶 Emotions and noise have been high across the internet this week, which is why I decided to remain rather silent the past few days. Well, that and the fact that I've hosted daily Coaching and Onboarding Sessions for our newest members at Write • Build • Scale. 😅 If you've been following my work for a while, you might know that I've always been a huge believer in community, feedback, accountability, and peer learning. That's why we've been...

A bed with a tray of oranges and a book on it

Hey Reader, As we're getting closer to the end of the year, I'm trying to be extra mindful of how I spend my time and energy. I say no to more things so I can say hell yeah to the opportunities that help me move closer to my goals. I was wondering about how to help you do the same this week and decided that sharing a few helpful resources is the best way to go. The whole purpose of this newsletter is to help you: Write online with confidence and clarity Build your audience And scale your...

Hey Reader, A lot is happening in the Write • Build • Scale house behind the scenes right now, but most importantly, I've been busy supporting the attendees of our brand-new Online Writing Challenge. Our first participants have already finished the Challenge, and the feedback we received so far has proven that the Challenge is the perfect stepping stone for new writers who've been struggling to take action: Writing online isn't hard. It can be easy if you focus on the right things, but most...

Hey Reader! Do you know James Clear? He wrote the bestseller Atomic Habits and runs a huge newsletter with millions of subscribers. I've been a fan of his work for years and love this Tweet: I had the same feelings when I started to write online in 2018. I thought I was too late. People were saying new writers couldn't build an audience anymore. And to be honest, some of these voices discouraged me. Whenever I felt stuck, I told myself it was because I was too late. I tried to comfort myself...

Hey Reader - I'll keep this short & sweet: I want you to share your message, experiences, and knowledge with the world by writing online. And I want you to get PAID for doing so. That's why I've created the Online Writing Challenge for you. When you sign up, my team and I will guide you from zero to becoming a digital writer within the next 7 days. We'll give you step-by-step instructions, writing ideas, and actionable tasks so you can make real progress in record time. Secure Your Spot &...

Alright Reader, this is a partially angry email, but bear with me - I promise that the message will change how you think about the online writing world. Over the past five years, I've worked with thousands of writers. I worked with them inside my signature program, Medium Writing Academy. In my Write • Build • Scale Membership. In 1-on-1 coachings. And for the past 12+ months, as an editor at one of Medium's largest publications. Even though every writer's journey is different, there are some...

A close up of a cell phone on a table

Hey Reader, here comes a harsh truth most creators and entrepreneurs rarely talk about: If you're new to.. writing on the internet building your audience or growing your online business, you can't rely on the strategies used by the top 1%. Why? Because those who already have large audiences and profitable businesses can use strategies that you can't use. I talked about this extensively during a recent live conversation and wish more people would actually share the truth behind those unfair...

Hey Reader, my fiancé Philip recently shared the following question on Substack: What’s the #1 advice you’d give your 18-year-old self? And there's one reply in particular that I couldn't stop thinking about: Think of it this way: If you're climbing up a mountain, it makes sense to talk to those who are on the way back down. Ask them how the weather on top is and if they have any recommendations on what path to take. This applies to pretty much anything in life. Wanna start running? Ask those...