You're NOT a content marketer 🤡

Here's what I know about most of our readers: you're not a marketer. And you don't want to be one. You're a creator, teacher, coach, consultant, author, or an expert with real work to do. Some of you are building your Substack around a full-time job and a dozen other responsibilities. Your job is NOT to test every button Substack ships. And frankly, Substack ships a lot of buttons. If I'm honest, I lost count somewhere this year 😅. Look at the last twelve months alone: audience-specific...