Hey Reader,

Here’s a harsh truth no one talks about enough in the creator economy:

Being good at something doesn’t mean people will pay you for it.

You’ve probably heard something like this before:

But in the online world, that’s not 100% true.

There are thousands of brilliant creators, consultants, and coaches who are broke.

Not because they’re not good.

But because no one gets what they do or why it matters.

Here’s the trap:

The more experience you gain, the more complex your language becomes.

And the harder it is for others to understand the specific value you offer.

Here’s how to fix that:

Ask yourself: Would a 12-year-old understand what I offer?

If the answer is no, rewrite it.

Positioning isn’t about dumbing down your expertise.

It’s about distilling it into a transformation people want right now.

Rewrite your 1-sentence pitch in this format:

👉 I help [who] achieve [specific result] without [painful thing].

Example: I help coaches launch and sell their first Mini-Course in 14 days—without needing a big audience.

(That's what we do inside Mini-Course Accelerator, for example.)

Keep it simple.

Keep it sharp.

Make people say, “I need that.”

Big love from my screen to yours,
Sinem

Want to turn your expertise into an asset people actually buy?

Reply with “clarity” if you'd like to learn more about how we support creators, coaches, consultants, authors, and experts to turn what they know into a profitable digital business.