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Write • Build • Scale Sunday Digest |
Write Better, Build Smarter & Scale Faster
Welcome to the Write • Build • Scale Sunday Digest, where we help you grow your audience and income with simple strategies, creative ideas, and zero fluff.
Life is busy and exciting over here at Write • Build • Scale right now.
I’m getting MARRIED in less than a month. 💍
Taylor Swift announced a new album?!?! 🧡💚
The summer heat is back in Vienna. ☀️🇦🇹
And we’ve been celebrating some big milestones in the business!
All of that is exciting, but it’s also a reminder that when life is moving fast, sticking to the fundamentals matters more than ever.
Because when life speeds up, it’s tempting to chase exciting ideas, new projects, and shiny opportunities.
But if you want your creator business to keep growing (especially during busy seasons), you have to keep the basics solid.
Let's take a look at what this can look like!
📌 The Basics of a Creator Business (3 Non-Negotiables)
These are the pillars we always come back to when life gets busy:
- Showing up consistently builds trust. Publish small, regular pieces rather than big bursts followed by silence.
- Serving clients with an extra 5% of effort creates loyalty that lasts.
- Choosing consistency over complexity ensures your funnel or system actually works.
👎 The “Fake Basics” That Keep You Stuck
Not everything that feels "productive" is actually moving your business forward.
Here are three common traps that look productive but keep you spinning your wheels:
- Tweaking your website endlessly – Nobody’s hitting “refresh” to see your new headline.
- Buying yet another course instead of using what you’ve learned – Education without application is procrastination.
- Planning your entire next year before you’ve shipped anything this week – Long-term vision matters, but momentum comes from what you do today, not next year.
If you’re not careful, these “fake basics” can eat all your time and energy without ever leading to results.
The real basics are the ones that grow your audience, deliver value, and generate revenue.
Everything else is decoration.
🔍 The Overlooked Basics Nobody Talks About
The biggest growth levers in your business are often hiding in plain sight, ignored because they’re not flashy or new:
- Following up – Most sales aren’t lost to competition, they’re lost to silence.
- Asking for feedback – Your audience will literally tell you what they want if you ask.
- Revisiting old wins – Something that worked a year ago could work again if you bring it back.
So here's a simple idea for you:
Pick one past success (an article, offer, or collaboration) that worked well, and find a way to repurpose or relaunch it this month.
🎥 Substack for Beginners (Free Tutorial)
If you’ve been meaning to start on Substack but feel overwhelmed by all the moving parts, this week’s video will walk you through everything.
From setting up your profile to attracting your first subscribers.
It’s the complete beginner’s roadmap I wish I’d had.
It’s an extensive beginner tutorial where I walk you through:
- ✅ How to decide if Substack is the right platform for you.
- ✅ How to set up your profile and publication.
- ✅ How to take your first steps toward building an audience.
Whether you’re starting from zero or just want to make sure your setup is optimized, this guide will help you start strong and skip the guesswork.
One Last Thought Before You Go…
When things get busy, the creators who keep growing aren’t the ones chasing every shiny idea.
They’re the ones who:
- Show up, even imperfectly.
- Avoid the fake basics that waste time.
- Do the unglamorous things no one else wants to do.
This week, ask yourself:
Am I working on the basics that actually grow my business, or the ones that just keep me busy?
Keep writing, building, and scaling, my friend.
Big love from my screen to yours,
Sinem from Write • Build • Scale