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Write • Build • Scale with Sinem Günel

I help you write confidently, build your audience, and scale your income. Subscribe for first-hand insights and actionable strategies to turn your ideas and knowledge into a thriving digital business, so you can make money doing what you love.

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Success is what you do BEFORE you start

Write • Build • Scale Sunday Digest Write Better, Build Smarter & Scale Faster Welcome to the Write • Build • Scale Sunday Digest, where we help you write better, build your audience, and scale your income through quick tips and actionable resources. This week's edition is all about being prepared —not just hopeful—when it comes to hitting your goals. Be Prepared Instead Of Afraid Last week, I ran my first 10k race in a stunning coastal town in Spain. 🏃♀️🇪🇸 I used to hate running. Couldn’t...

Hey Reader, One of the biggest lies in the online world is that there’s only one way to succeed. Everyone claims that their path, strategy, or method is the only right one. But the truth is that there are a million different ways to: Grow your audience Build a digital business And monetize your expertise Want proof? We recently teamed up with 10+ creators and asked them a single question: "What’s ONE strategy that helped you make $10k in a single month?" The result is $10k Secrets, an...

Hey, my friend! We've replied to dozens of questions about mini-courses lately, but one of them stands out because it came up so often: "What's the #1 thing I need to get right to ensure my mini-course will be successful and profitable?" The truth is, it's not the sales page (although that's definitely important)... It's not the launch emails (even though those are also important)... It's the course topic. The most important step in creating a profitable mini-course is to choose a winning...

Hey Reader, After working with thousands of creators over the past few years, my team and I started to notice clear patterns. And honestly? We understand exactly why most people stay stuck because we've been there too. When my co-founders and I started our first businesses, we desperately wanted to build: 1️⃣ A profitable digital product that sells itself.You don’t want to just build another course—you want to create something people actually buy, love, and recommend. 2️⃣ An engaged audience...

Hey Reader! If you’ve ever thought about creating an online course but felt overwhelmed, stuck, or unsure where to start… If you’re ready to build your first (or next) online income stream and finally make “internet money”… And if you want to do it strategically, successfully, and without wasting time… Then you’ll love what we’ve built for you! Doors to Mini-Course Accelerator are finally OPEN, and we can't wait to welcome you inside! 🙌 Mini-Course Accelerator is our step-by-step program to...

A setup with gadgets and photography equipment.

Hey Reader, Over the past five years, my team and I have worked with thousands of creators, experts, founders, authors, coaches, and solopreneurs. And we've noticed something interesting… The people who can best leverage digital products like mini-courses to grow their impact & income usually fall into three distinct categories: 1️⃣ The Expert Who Is Tired of Trading Time for Money You’re a coach, consultant, or service provider who’s built up deep knowledge in your field. But there’s a...

Write • Build • Scale Sunday Digest Write Better, Build Smarter & Scale Faster Welcome to the Write • Build • Scale Sunday Digest, where we help you write better, build your audience, and scale your income through quick tips and actionable resources. This week, we’re focusing on how you can use digital products—especially mini-courses—to grow your impact and income. The 10 Biggest Roadblocks If you've been creating content for a while but haven't launched any digital products yet, it's...

Laptop, phone, and card on a bed.

Hey Reader, A few weeks ago, my co-founders Philip, Jari, and I ran a 4-day workshop to map out our plans for the rest of 2025. We defined our shared business vision, discussed our values, and clarified which customers we can support most and how. One of the important decisions we made is to double down on our existing products and systems to make them even more robust and profitable this year. The only exception to this rule is a new program through which we help educators, coaches,...

Write • Build • Scale Sunday Digest Write Better, Build Smarter & Scale Faster Welcome to the Write • Build • Scale Sunday Digest, where we help you write better, build your audience, and scale your income through quick tips and actionable resources. Everything will compound Earlier this week, I wrote about how everything you do in your creator career will eventually lead to a larger audience, more money, and a bigger impact. It's the idea that anything above zero compounds. The more you put...

Hey Reader, I see it all the time: Creators who have just started to publish their work but are already comparing themselves to people who are 100 steps ahead. And I get it. It’s easy to look at viral posts by someone who’s been writing online for years and wonder why your content isn’t getting the same traction. But let me zoom out and give you some perspective here: I've been writing online since 2018. This has been my "full-time job" since 2020. I’ve spent thousands of hours refining my...