Hey Reader,

As we get closer to the summer holidays in many parts of the world, the creator space is already becoming a little less cluttered and noisy.

People are starting to publish less as they spend more time outdoors or with their kids.

Do you feel it too?!

At Write • Build • Scale, we have decided to use the summer months to build new channels.

One of our goals is to breathe new life into my long-neglected YouTube channel.

Even though the channel has close to 6,000 subscribers, it's always been an afterthought.

This means there's a lot of research to be done, and I have to lay the groundwork to be able to create momentum and great content that will attract the right people.

Many of my favorite creators have been sharing how they built their YouTube channels for years: Camera setups, scripts, thumbnail advice, you name it.

And I ignored all of their advice simply because the information wasn't relevant to my goals.

YouTube was not a relevant channel, so I didn't even try to stay up-to-date or make improvements to the channel.

And this is how I approach pretty much any project in business:

I only learn when the knowledge is in demand.

Learning in demand means you stop stockpiling knowledge “just in case.”

Instead, you learn what you need, exactly when you need it.

Here's how I approach growing on YouTube: Since I'm not starting from scratch and have certain expectations for the quality level of my content, I started by researching what kind of gear I need for a proper recording setup.

Luckily I realized that I can use my existing Panasonic camera to record the videos.

So I spent a few hours figuring out how to properly set up the camera and lights for a proper video quality.

Once that was done, I opened Amazon and ordered the missing items.

While I wait for my shipment, my next job is to look into how to properly validate content ideas and write scripts.

Once I feel confident about that, I will spend a decent amount of time learning about YouTube titles and thumbnails.

My goal here is to start recording and get the first videos published as quickly as possible. I know they won't be perfect, but that's not the goal anyway.

The goal is to start moving so I can make mistakes and learn from them.

This approach helps you avoid being stuck in endless preparation phases where you just run in circles without making any progress.

It’s not about avoiding learning.

It’s about sequencing learning, so you stay out of overwhelm and in motion.

With endless information at our fingertips, it's becoming increasingly important to shut out ideas and knowledge that don't directly help you achieve your goals.

As I was thinking about writing this newsletter, I saw that Pat Flynn has recently released a book on a similar concept as well.

His new release, Lean Learning, lays out a simple four-part loop:

1. 🔎 Identify your next step
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2. 📖 Learn only what’s needed for that step
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3. 💪 Put it into practice immediately
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4. 🔄 Reflect and repeat

As creators, we're constantly surrounded by advice, trends, and new tools.

But you can’t learn it all.

And you don’t need to.

So if you’ve been feeling overwhelmed by everything you “should” be learning—

Pause.

Zoom in on your actual next step.

And learn only what’s required to move forward.

Everything else can wait.

This week’s reflection prompt:

• ✨ What are you trying to learn “just in case”?
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• ✨ What’s your actual next step—and what do you need to learn to make it happen?
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• ✨ What can you give yourself permission to ignore (for now)?

If you want to share, I’m all ears—just hit reply. 💌

Big love from my screen to yours,
Sinem

PS. Would you like to hear more about how I am approaching getting into YouTube?

I've spent 10 hours over the past two days figuring out the exact next steps to take for the relaunch of the channel and would be happy to share what I've learned if you're interested!