After 3 weeks of travel and hundreds of conversations with incredible entrepreneurs, I'm flying back home today with 50+ pages of notes.
For the past week, we've been at a Mastermind in Ibiza. We got invited to check it out for a week before deciding if we want to join for a 5-figure investment.
On the first day, we thought, meh.
On the second day, we thought, this is interesting.
By the end of the week, the investment was a no-brainer.
I have never been in a room like that one.
7- and 8-figure founders, seriously smart people with good values, and zero gatekeeping.
I could ask anyone anything, and they would just tell me.
No posturing, no competition, no holding the good stuff back for some inner circle.
I’ve sat in a lot of rooms over the years, yet I had never seen that.
But here’s the problem:
I’m pumped.
So pumped that I'd like to rebuild the whole business by Friday. 🤣
But I also know what is most likely to happen next:
I walk into my office on Monday, daily business is waiting, and my 50 pages of notes quietly become a file I never open again. 🥲
The most useful thing I heard all week wasn’t a tactic. It was a rule for what to do with all the information I collected:
When you take in this much at once, you don’t get to act on all of it.
Instead, you pick three things.
Because honestly, the good ideas are the cheap part.
The expensive part is the discipline to throw most of them away.
So these are the three questions I’m using to get fifty pages down to three specific action steps:
- Which one actually moves the goal that matters for this quarter?
- If it works, can we handle it? More leads are worthless if the thing I build to get them breaks everything behind it.
- Which of these will still get done when my inbox is full on Monday? An idea that’s 80% finished is worth zero.
And this isn’t only about masterminds and events. It’s the same after a great book, a course, a conference, a podcast that lights you up.
The problem is never a shortage of things to do.
It’s that “I’ll do all of it” quietly turns into “I did none of it.” 🫠
So whatever lit you up recently, the real question isn’t what you could do with it. It’s which three things you will.
Worth Your Time This Week
If you’re holding more good ideas than you can act on this week, these are worth your time:
→ This is exactly how you'll win clients on Substack. A deep dive for coaches, consultants, founders, and experts.
→ I take you behind the scenes of the Substack Meetup in Berlin. Join me with a full breakdown of the event.
→ What Substack Bestsellers Do Differently. The short list of what actually separates the writers who break through from everyone else.
→ The "Next Click" Theory on Substack. Because a focused move only counts if you actually ask people to take it.
Now excuse me while I cross 47 things off my list,
Sinem