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{But why aren't you doing THIS?} - Every internet guru
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Hey Reader, There's a type of conversation I've had at least 73 times over the past five years. It takes place when I meet a new business guru/social media expert and usually starts like this: But why aren't you also publishing on [insert content platform]?!
You could easily build a large following there as well!
Here's the full story: I've been writing on the internet since 2018. I've been doing this full-time since 2020, have over 100k followers across different platforms, and send emails to more than 25k subscribers every week. Yet, I'm not publishing on Linkedin, Twitter, Instagram, and many of the other "must-have" platforms. Even just thinking of being active on all these different places at the same time makes me want to lie down. My point is, I like simplicity - especially in business. And let's be honest: Figuring out how to master one platform is hard enough. It took me over two years to fully leverage Medium and reach a large audience there. But once I got it, I took full advantage of my reach for years. And I only added a new channel to my business last summer: Substack. When my friend Michael Simmons asked if I'd like to participate in his Note-writing cohort last year, I was hesitant. It took me three calls to understand how Substack could be a relevant addition to my business. Since I wasn't looking for a new email marketing tool (I love Kit!) and wasn't looking to replace Medium, Substack had to have an additional benefit to be worth my time and attention. Looking back, it took me way too long to understand what those benefits are (here goes my public apology to my co-founders Philip and Jari, who have been much more excited about Substack than I was 😆). After a few weeks on the platform, I finally understood what the Substack hype was all about. Substack is not an email platform - it can be, but that's just the tip of the iceberg. It's not a social network either (even though it has many features that remind you of them). It's also not similar to Medium because it's heavy on community and collaboration features, which don't exist on Medium. Instead, Substack is a powerhouse for creators, writers, and entrepreneurs who want to:
I wish I had put more of my resources into the platform sooner. But hey, I can't change the past (sadly.) What I can do is help you avoid my mistakes and take advantage of Substack's massive growth opportunities while they're still hot. My team and I have spent the past three months preparing a brand-new live training for you, and I'm THRILLED to share that registration is finally open now!
🔴 Secure your spot and join us LIVE next week to discover how YOU can grow your audience and income this year. PS. Here are 4 ways to fast-track your Substack growth. 🚀 |
Write • Build • Scale with Sinem Günel
I help you write confidently, build your audience, and scale your income. Subscribe for first-hand insights and actionable strategies to turn your ideas and knowledge into a thriving digital business, so you can make money doing what you love.
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