Hey Reader, I became a full-time writer in 2020 and have since written any kind of content you can think of:
I also worked as a freelance/ghostwriter and published dozens of pieces with and for my clients. And while I love the diversity of being a digital writer, there's a specific type of content I like to write most. It's case studies. I love to be in the trenches with my audience, try new things, run experiments, do research, and report back on what (doesn't) work. That's what I've been doing on Substack this year. We launched our Write • Build • Scale publication in July, went all-in, and received the Bestseller badge within 60 days. And I finally published our step-by-step case study so you can follow the same process. 👇 If you're a paid subscriber at Write • Build • Scale, you can read the full case study here. If you're a Medium member, you can read the piece here. My Black Friday DilemmaIf you've been reading my emails for a while, you might know that I hate events like Black Friday where creators heavily discount their offers just because they feel pressured to do so. As a writer/creator/digital entrepreneur, you are the boss, which means you make the rules. If a trend doesn't feel right, skip it. That's what I've been doing with Black Friday for the past 4 years. I know it's the "most profitable time of the year" for many business owners. But I don't care. I hate the noise and massive discounts. I hate that people go crazy and buy stuff they don't need. So here's the deal: I won't annoy you with stupid Black Friday emails next week. BUT I have a quick & dirty offer for you: We're running a flash sale for our annual subscription tier on Substack. If you subscribe today, you'll get 30% off on our annual subscription & THREE exclusive bonuses:
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Hey Reader, When my team and I created the Write • Build • Scale publication on Substack last year, we didn't know exactly what role Substack could play in our business. Is it a newsletter platform? A growth channel? Social media? We didn't know, and even creators who had been on the platform for months couldn't really articulate why they thought Substack would be the "next big thing" for creators. A year later, I finally understand: It was hard to clearly describe what exactly Substack is...
Hey Reader, Would you like to grow your audience by leveraging Substack & finally make more money through your writing and content this year? Guided by practical examples and clear action steps?! THAT'S what I'll teach in our LIVE MASTERCLASS next week! I'M IN! SAVE MY SPOT! I'll show you exactly how you can leverage Substack to grow your audience, brand, income, and business this year. And you know what the best news is? It doesn't matter if you're starting with zero, ten, or a thousand...
Hey Reader, We're celebrating our 10-month anniversary on Substack this month, and if I'm completely honest, these past few months have had a major impact on our business. But we didn't start the Write • Build • Scale publication with big expectations. In fact, we didn't know what to expect at all. There was so much noise and misinformation about the platform that it was hard to see how exactly we could leverage it for ourselves. Here we are, 10 months later, with 10k subscribers, an...