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Proven paths vs. New ideas
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Hey Reader, One of the most common myths that hold creators back is the belief that you have to constantly reinvent the wheel to stay relevant. Sure, you don’t want to keep doing the exact same thing over and over. But you also don’t want to learn a brand-new strategy every time you sell a product or sign a new client. So what’s the answer? At Write • Build • Scale, we rely on a good mix of proven strategies and fresh experiments. 🧪 For example, our live webinars and launches generate significant revenue and create buzz for our brand, so we rely on them to sell our digital products 2-3 times a year. We've been doing this since 2020, which means we have systems and templates in place that help us easily execute a successful live launch. Between these webinar launches, we run experiments to spice things up, gain fresh insights, and show up in new ways. Last year, for instance, we hosted the Substack September Bootcamp, which helped us gain 100+ paid subscribers on Substack within just a few days. (Here's how we did it.) And last week, we launched the $10k Secrets book, which relies on a brand-new marketing strategy. This book is an anthology we created in collaboration with 10+ other creators. Each creator has written a chapter sharing one specific strategy that has helped them earn over $10,000 in a single month. When you download the book for free, you get access to 15 different strategies to increase your income and celebrate five-figure months as a creator, writer, or solopreneur. And instead of relying on our usual tool, we've built the whole project on Substack. From the delivery of the ebook to the upsell offer and the bonus content, it’s all happening inside a Substack publication. When you sign up for the $10k Secrets publication, you receive the ebook in your welcome email, and you can upgrade your subscription to access a valuable bonus package with a variety of workshops to help you implement the strategies even faster. The bonus package is the paid tier of the publication, meaning payments are collected through Substack, and the resources are instantly accessible on the platform. Additionally, we are doing Substack live streams to promote the book. It's been refreshing, fun, and full of interesting learnings that we'll be able to apply in other marketing campaigns as well. And that's the sweet spot for a thriving creator business: You rely on strategies that are proven to work to drive the bulk of your growth, but you also want to be open to experiments and new ideas. Proven paths pay the bills. Fresh ideas keep things exciting. If you want to see our latest experiment in action, sign up for the $10k Secrets publication and grab your free copy of the book. 📕
Are you planning to try any new strategies to grow your audience and income anytime soon? Hit reply and let us know, we'll feature some of our favorite responses in upcoming posts! 💬 Big love from my screen to yours, |
Write • Build • Scale with Sinem Günel
I help you write confidently, build your audience, and scale your income. Subscribe for first-hand insights and actionable strategies to turn your ideas and knowledge into a thriving digital business, so you can make money doing what you love.
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