Hey Reader 👋
Whenever you spend a significant amount of time, energy, or money on something, you try to justify why it was the right thing to do.
And you continue investing because you don't want to admit you've been wrong.
This is called Sunk-Cost Fallacy and applies to various aspects of our lives:
If we get attached to how much work we've already put into something and use that as a justification for not making changes, we run a high risk of ending up at places we hate. 🙅
As a creative entrepreneur and writer, one of my biggest strengths is to quickly move on after mistakes and wrong decisions.
I've been running my business the same way for the past 3 years - here's a simplified overview of what I do:
I could be doing a dozen other things to grow my business: Writing on Linkedin or Twitter (X?!), sharing fun videos of my life as a writer on Instagram/TikTok, etc.
But I don't because I adore simplicity.
I like knowing that what I do works instead of constantly trying new things.
And most importantly, I consciously choose to do less because I value time freedom and only work around 25 hours per week.
I recently received this comment on a piece where I shared how much I work and how much money I make:
To be honest, I get it.
So many people are sharing plain lies and scam strategies online. ☠️
Being a little skeptical doesn't hurt.
Here's my answer:
I can run my business on 25 hours per week because I chose the right channel(s) and strategies.
When I try something new and realize it doesn't fit my personality or business, I easily let go.
I pay close attention to the Sunk-Cost Fallacy and am not afraid of spending 5-10 hours exploring a new opportunity because I know I'll quickly move on if it doesn't seem promising.
Most (new) creators make one of two mistakes:
Medium recently went through significant changes and some writers freaked out.
My friend Zulie Rane wrote a brilliant and extensive post sharing why Medium isn't dead but thriving.
She explains:
READ: Why Medium isn't dead. |
I'm not saying Medium is perfect. Every platform has its flaws.
What I'm saying is Medium is still an underrated opportunity for those who:
By the way, if you're brand new to Medium or are still wondering if the platform could be a fit for you, check out my Complete Beginner's Guide - I recently updated it to be aligned with all 2023 changes.
Speaking of.. 👇
When my co-editors and I announced that we’re taking over editorship at Better Marketing, we promised to do our best to be transparent and helpful.
We’ve now been reviewing stories for a month, and we learned a lot.
To stick to our promises, we want to share our learnings with writers!
We're hosting a live event on Thursday to share:
🗓 Add the event to your calendar, so you don’t miss out. 🗓
Reply to this email with "Coming" if you're planning to join us! I can't wait to share those precious insights with you so you can level up your writing and reach more readers. ✨
Big love from my screen to yours,
Sinem
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I help you write confidently, build your audience, and scale your income. Subscribe for first-hand insights and actionable strategies to turn your ideas and knowledge into a thriving digital business, so you can make money doing what you love.
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