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Write • Build • Scale Sunday Digest |
Write Better, Build Smarter & Scale Faster
Welcome to the Write • Build • Scale Sunday Digest, where we help you grow your audience and income with simple strategies, creative ideas, and zero fluff.
This week, we have a simple reminder for you:
You don’t need to be 100% ready.
You just need to start.
✅ Done Beats Perfect: How We Think About Starting New Projects
Most (aspiring) creators stay stuck not because they’re lazy, but because they’re trying to be too prepared.
We’ve seen it again and again:
Writers spend months reading, planning, optimizing… and never actually start.
This problem is called productive procrastination.
It feels like progress, but it delays the only thing that moves you forward: action.
At Write • Build • Scale, we don’t wait for perfect conditions.
We start with what we know—and learn on the go.
A great, imperfect example is the recent relaunch of my YouTube Channel.
The first videos we released are anything but perfect.
But each one helped us learn and iterate.
Now I'm getting better every week—on camera, in editing, and in clarity.
Momentum doesn’t come from preparation.
It comes from motion.
So if you’ve been stuck waiting for the perfect time, consider this your nudge for a little shift:
👉 Start messy.
👉 Learn fast.
👉 Move forward.
🎥 New Video: 5 Simple Shifts to Grow Faster on Substack
If you’re publishing consistently but your Substack isn’t growing, you’re probably making one of five key mistakes.
In this week’s video, I break down all of them, so you can grow faster and easier.
You’ll learn:
- ✅ Why vague positioning kills your momentum—and how to fix it with one sentence
- ✅ The exact rhythm we recommend to build discoverability
- ✅ How to create shareable moments that help your content travel
- ✅ A simple way to reverse-engineer what’s working in your niche
- ✅ The mindset shift that helps creators stop overthinking and finally build traction
These are the five shifts that actually moved the needle for us.
If you want to grow faster, this is your blueprint.
✍️ 12 Substack Mistakes You Don't Want to Make
We asked 12 successful Substack creators to share one thing they wish they’d done differently—and their answers are gold.
This post exists because one of our core beliefs at Write • Build • Scale is simple: Growing together beats growing alone.
We’re huge believers in collaboration, and we talk about it all the time.
That’s why we use opportunities like this to reconnect with our collaboration partners, put them in front of our audience, and create valuable resources that feature a variety of voices and experiences.
You’ll walk away with practical lessons, honest stories, and a reminder that even the pros started messy too - promised.
One Last Thought Before You Go…
You don’t need to feel overprepared to take the first step.
You need to make one imperfect move in the right direction.
So here’s your challenge for the next week:
- Publish the post you've been overthinking.
- Reach out to that creator you’ve been silently admiring.
- Launch that product, even if it’s not perfect yet.
Because the only thing worse than starting too soon…
…is waiting too long.
Keep writing, building, and scaling, my friend.
Big love from my screen to yours,
Sinem from Write • Build • Scale