The 1 digital product every creator needs in 2025


Hey Reader,

A few weeks ago, my co-founders Philip, Jari, and I ran a 4-day workshop to map out our plans for the rest of 2025.

We defined our shared business vision, discussed our values, and clarified which customers we can support most and how.

One of the important decisions we made is to double down on our existing products and systems to make them even more robust and profitable this year.

The only exception to this rule is a new program through which we help educators, coaches, consultants, experts, and writers build, launch, and sell their own mini-courses.

Our goal at Write • Build • Scale is to help you make money by doing what you love because we genuinely believe that the world would be a better place if more people could do what they love for a living.

That's why we've spent the past weeks building a program that helps you monetize your skills, knowledge, and expertise independently - without relying on algorithms, social media platforms, or partner programs.

After working with thousands of clients and experiencing their problems first-hand, we realized that every coach, creator, expert, and solopreneur should have at least one mini-course.

That's because mini-courses are different from traditional 'flagship' courses that you might be used to.

Flagship courses are big, comprehensive online courses with dozens of hours of video content.

The problem with those big courses is:

  • 👎 They often overload people with too much information
  • 👎 They take months to create as you have to record a ton of video lessons
  • 👎 You have to be a high-level expert on the entire broad topic you're teaching

Mini-courses, on the other hand, are more effective for YOU and your audience:

  • Mini-courses teach a specific skill to solve one clear problem or achieve one clear outcome for your customer
  • Mini-courses are only 1 - 3 hours long, so most people actually finish your course and get results from it
  • Mini-courses can be created in just 7 - 14 days (instead of months) because you don't have to record a lot of lessons
  • Mini-courses are much easier to sell because they are priced more impulsively (usually $27 - $100), making them a no-brainer purchase

A mini-course is the best digital product to create if you want to monetize your knowledge & skills online without the hassle and overwhelm.

This is particularly true if you've never built and sold digital products before.

If this sounds exciting and you already know that you want to create your own mini-course, you'll love what we've been preparing for you.

Doors to our new program will open next week, and we created a waitlist to ensure you don't miss out.

Waitlist members will receive early access and a special bonus that will only be available for 24 hours.

[Click here to join the waitlist now.]

Big love from my screen to yours,
Sinem


PS. Here's what a $50 mini-course could do for you next month.

Write • Build • Scale with Sinem Günel

I help you write confidently, build your audience, and scale your income. Subscribe for first-hand insights and actionable strategies to turn your ideas and knowledge into a thriving digital business, so you can make money doing what you love.

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