Hey Reader,

Is it just me, or are these final weeks of the year passing by a little too quickly?! 😅

I'm off to Spain to enjoy some well-deserved time off next week, and there's still SO MUCH to do before I board the plane:

• 🎁 Wrapping all the Christmas presents
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• 💅 Doing my nails
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• 📝 Writing my end-of-year business review

Oh, wait - I already did that last one!

>> I'm Pulling the Curtain: Everything We Did, Learned, and Regretted in 2024​

This year has been full of unexpected turns and lessons for us at Write • Build • Scale:

• We wasted several weeks working on low-tier offers that didn't deliver the results we expected.
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• We FINALLY expanded to a new channel - Substack!
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• We met dozens of incredible creators and even launched a brand-new Mastermind community.
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• And so much more!

​Click here for the full review and reply to this email once you've read it: What's been your major learning in 2024?

What did you (not) do?

And how do you feel about the progress you've made over the past 12 months?

Use this as your reminder to do your very own yearly review. 🧡
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Big love from my screen to yours,
Sinem

PS. I've been thinking a lot about what "being an expert" means lately: