I help you write confidently, build your audience, and scale your income. Subscribe for first-hand insights and actionable strategies to turn your ideas and knowledge into a thriving digital business, so you can make money doing what you love.
What should you write about?
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Hey Reader, Over the last 4 years, I've worked with thousands of writers, and one question I see beginners share all the time is this: What should I even write about?! There are many ways to decide what to write about, but I'll share a simple one today: Write what you care about. One of the wonderful writers I got to work with this year is Melon Dash, an adult swimming instructor. I was lucky to meet Melon in person back in June and have a deep conversation about her work and what writing means to her: Melon has been a swimmer since her childhood and has been an educator for decades. She founded the Miracle Swimming School to change how adults learn to swim, and regularly shows up on tv to talk about her expertise in teaching how to overcome your fear, and thus learn swimming with ease. When I met Melon, she taught me her 5 Circles concept. It's a fascinating framework that applies to learning anything in life - not just swimming, and I highly recommend you check out this brilliant video: Melon is talking and writing about swimming because she can't not talk about it. It's her mission to educate as many people as possible on the topic, so fewer people have to suffer from the consequences of not being able to swim. She's been speaking about the topic for years and has even written a book about it. Yet, she's new to the online writing world, which is why she joined Medium Writing Academy earlier this year. Melon is taking her message to new platforms because she has a deep desire to help more people. She cares so much about her message that she can't keep it to herself. That's one way to decide what to write about: Think about what you can't not share. What's important to you?
What's going wrong in the world?
What do you want to change so much that you can't stop speaking about it?! Next week, I'll kick off a brand new opportunity to help you share your message with the world. It's perfect if you've been thinking about writing on the internet for a while but haven't taken action yet. I want you to get out of analysis paralysis and finally put your work out there so people can learn from your experiences, expertise, and your unique way of looking at the world. Click here to receive an early invite to the program. PS. Here's a harsh truth most writers will hate me for: |
Write • Build • Scale with Sinem Günel
I help you write confidently, build your audience, and scale your income. Subscribe for first-hand insights and actionable strategies to turn your ideas and knowledge into a thriving digital business, so you can make money doing what you love.
Hey Reader, Over the past five years, my team and I have worked with thousands of creators, experts, founders, authors, coaches, and solopreneurs. And we've noticed something interesting… The people who can best leverage digital products like mini-courses to grow their impact & income usually fall into three distinct categories: 1️⃣ The Expert Who Is Tired of Trading Time for Money You’re a coach, consultant, or service provider who’s built up deep knowledge in your field. But there’s a...
Write • Build • Scale Sunday Digest Write Better, Build Smarter & Scale Faster Welcome to the Write • Build • Scale Sunday Digest, where we help you write better, build your audience, and scale your income through quick tips and actionable resources. This week, we’re focusing on how you can use digital products—especially mini-courses—to grow your impact and income. The 10 Biggest Roadblocks If you've been creating content for a while but haven't launched any digital products yet, it's...
Hey Reader, A few weeks ago, my co-founders Philip, Jari, and I ran a 4-day workshop to map out our plans for the rest of 2025. We defined our shared business vision, discussed our values, and clarified which customers we can support most and how. One of the important decisions we made is to double down on our existing products and systems to make them even more robust and profitable this year. The only exception to this rule is a new program through which we help educators, coaches,...