Hey Reader, I had a lot of interesting conversations about viral content this week: Is it good? Bad? Necessary? There's a lot to say on the topic, but I realized that the biggest question we should address is on the human side, not on platforms and algorithms. I just recorded a short video to explain why some pieces of content go viral and others flop (based on human behavior).
Big love from my screen to yours, PS. Early movers don't always win. |
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Hey Reader, I hope you're having a lovely day regardless of whether you celebrate Valentine's Day or hate holidays that build up on consumerism. My fiancé and I will shut down our computers early today to work out, enjoy home-made burgers, and finally watch the Wicked movie! 🪄 After an incredibly busy and successful start to the year, I'm now winding down and entering a new season. The past few months have been all about going outward to create visibility and buzz about our new program,...
I'm hosting a FREE Masterclass to show you how to grow your audience by leveraging SUBSTACK this year. Secure your spot right now. 🚨 There are two ways to grow your audience in 2025: You can do it alone. Or you can build powerful collaborations to grow faster. When my team and I launched the Write • Build • Scale publication on Substack, we quickly understood that collaborations are a powerful way to grow much faster. Luckily, Substack offers various collaboration options that can also be...
I'm hosting a FREE Masterclass to show you how to leverage Substack's massive growth opportunities and grow your audience this year. Secure your spot right now. 🚨 We woke up to an exciting milestone on Substack today - Write • Build • Scale has now officially crossed 200+ paid subscribers! 🎉 That's 203 people who are paying to get access to our premium content, which is incredible given that we only launched the publication 6 months ago. 🔥 Even though paid subscriptions aren't the most...