Hey Reader,

I had a lot of interesting conversations about viral content this week: Is it good? Bad? Necessary?

There's a lot to say on the topic, but I realized that the biggest question we should address is on the human side, not on platforms and algorithms.

I just recorded a short video to explain why some pieces of content go viral and others flop (based on human behavior).

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Let me know what you think about this concept by replying to this email. I'd love to dig deeper into this topic if you're interested in learning more.

Big love from my screen to yours,
Sinem

PS. Early movers don't always win.