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It's time to repot 🪴
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Hey Reader, I'm writing this email full of fresh energy because we've been enjoying a lot of sunshine here in Vienna over the past week. It already feels like spring - perfect for hikes, long walks, and slow moments: But there's one more thing I like to do when spring is around the corner.. I repot my plants! So I spent Sunday morning giving many of my babies new soil, a larger pot, and a cleansing shower. I don't know much about plants, but I love taking care of them to make sure they have the right environment to flourish. And while putting my plants into new pots with fresh soil, I had to think of how most creators would also benefit from a fresh start. I see a common pattern all the time when working with writers and entrepreneurs: They start with an exciting goal, follow it for a while, and then… something shifts. The excitement fades. They don't see the results they expected. They don't show up consistently anymore. But Instead of allowing themselves to pivot and have a fresh start, they cling to what they think they should do. They keep grinding, even when it no longer feels aligned. But here’s the truth: A fresh start is not a sign of failure. It’s a sign of mindful growth. Maybe you’ve been trying to monetize your writing, expertise, or knowledge for a while, but you feel stuck. You've been working on products or offers that don't excite you anymore. Or you've built something that you're not proud of, so you're struggling to sell it. One example we've seen with several of our clients lately is that they've been buried in busywork trying to build huge courses, databases, or complex coaching programs. An alternative path we often recommend is that they build a mini-course first. A mini-course is low effort, high impact. 🧑💻 It delivers a tangible result for your client while being easy to create and sell (with our system, you can create it within 7-14 days). Here's your mindset shift: Instead of forcing something that isn’t working, what if you gave yourself permission to start over? To pivot without guilt? At Write • Build • Scale, we recently made such a pivot for this very newsletter. For the past five years, I sent emails whenever I had something to share or when I was done writing an email. I didn't have a schedule or deadline. Sometimes, I'd send two newsletters in a week. Other times, I wouldn't send an email in two weeks, This wasn't sloppiness, though. It was an intentional choice because I didn't want to have a deadline. But as Write • Build • Scale grew, we decided that it was time for more structure and systems that help us stay on top of our game. So, we committed to sending a weekly newsletter on Wednesdays and a Digest on Sundays (click here for the first edition). At first, a weekly deadline felt scary and restrictive. But the truth is that it's just a fresh start. It's the next step in our growth journey. So, if your creative or entrepreneurial journey has been feeling stale lately, consider this: Maybe you don’t need to push harder. Maybe you just need a new pot, fresh soil, and the space to grow again. 🌻 Big love from my screen to yours, |
Write • Build • Scale with Sinem Günel
I help you write confidently, build your audience, and scale your income. Subscribe for first-hand insights and actionable strategies to turn your ideas and knowledge into a thriving digital business, so you can make money doing what you love.
Hey Reader, We're celebrating our 10-month anniversary on Substack this month, and if I'm completely honest, these past few months have had a major impact on our business. But we didn't start the Write • Build • Scale publication with big expectations. In fact, we didn't know what to expect at all. There was so much noise and misinformation about the platform that it was hard to see how exactly we could leverage it for ourselves. Here we are, 10 months later, with 10k subscribers, an...
Write • Build • Scale Sunday Digest Write Better, Build Smarter & Scale Faster Welcome to the Write • Build • Scale Sunday Digest, where we help you write better, build your audience, and scale your income through quick tips and actionable resources. This week, we're focusing on how you can ditch the busywork and build a scalable content business. Work Smarter, Not Just Harder Here's the worst situation creators can be in: You constantly need to publish something new just to stay visible. No...
Hey Reader, You’re publishing new content. You’re showing up. You’re working hard. But if you zoom out, you realize you're stuck running on a hamster wheel because more effort doesn’t necessarily equal more growth. And you struggle to achieve your (financial) goals even though you keep showing up. Sound familiar? Well, you're not alone. The painful truth is that this is the reality of most creators. Movement doesn't necessarily equal progress. That's why you need systems that can turn into...