One idea, 10 pieces of content — here's how

Most creators think they have a content problem, but they don't. They have a distribution problem. I talk to Substack creators every week through our coaching programs, and the pattern is almost always the same: They spend hours writing a great post. They hit publish. They share it once. And then they move on to writing the next one. Meanwhile, the best idea they had all week barely reaches 30% of their audience. That's not a content strategy, it's a content graveyard. Over the past 2 years,...