you already did the HARDEST part

You keep seeing it: The people who built great audiences on Instagram, LinkedIn, YouTube, etc. are quietly moving to Substack. Everyone seems to be announcing a version of: Subscribe to my Substack! I'm on Substack now! Read my new essay on Substack! And a small voice in your head goes, "great, one more platform to learn." 😖 🤬 If I'm honest, I understand why that voice is loud right now. Starting somewhere new when you're already good at what you do feels like signing up to be a beginner on...