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Write • Build • Scale with Sinem Günel

I help you write confidently, build your audience, and scale your income. Subscribe for first-hand insights and actionable strategies to turn your ideas and knowledge into a thriving digital business, so you can make money doing what you love.

Featured Post

My grandma LOVED this email

No, this isn't clickbait - I actually asked my grandma if she liked what I'm about to share and she DOES. But I have to go back to the '80s to make my point.. that's when my Turkish family immigrated to Austria. And there was one thing I hated while growing up: My grandma always asked me if my friends were Turkish. (Because she thought they'd be better friends if they were lol) Everywhere we went, she told me to be friends with the Turkish girls - at weddings, on vacations, anywhere. To her...

A person sitting at a desk using a laptop computer

Hey Reader, Ever since we launched the Write • Build • Scale publication on Substack, we've been facing a challenge. We talked to dozens of creators who have been on Substack for much longer than we have. We even talked to the Substack team. And we kept facing the same unsatisfying answer: There's no perfect solution. The problem we faced was how to best combine Substack with the tools and platforms we've already been using for years. Ever since we joined the platform, we wanted Substack to...

Hey Reader, Are you aiming to make more money through your writing in 2025? Maybe it's the first year you're giving online writing a shot at all? Either way, I've got something for you: My amazing co-founder Jari has written an incredibly useful guide that'll help you go from struggling to making a full-time income through your work (while ultimately working less than 25 hours/week!) >> The full guide is available for our members on Substack. Here's the 5-step process in a nutshell: #1. Solve...

A close up of a laptop keyboard on a table

Hey Reader, Quick question: Did you already set your (writing) goals for the year?! If you did, head over to our Substack chat and share them with us so we can cheer on you! 😍 If you haven't set your 2025 goals yet, I have good news: We released a goal-setting workshop (specifically for writers) that you can access for FREE right now. Watch Now If the first few days of the year haven't been great for you (or if you caught a cold just like me), treat today as a "second start" of the year! It's...

A room with a white wall and a white floor

Hey Reader, I write hundreds of newsletters per year, but this one is particularly close to my heart. The start of a new year is a special time for most people, but for me, it's also a reminder of how I took the leap to build my writing business. Five years ago, I decided to go all-in on my writing. I set a simple New Year's Resolution to write every day. And I actually did it. Three months later, my work was read by close to a million people, and I was hitting 5 figures in earnings per...

Hey Reader, As we get closer to the end of the year, my favorite thing to do is to declutter and get ready for the new year. I delete all unnecessary tasks, so I can focus on what truly matters in the new year to grow my audience and income. The good news is that I prepared a few resources that'll help you do the same, so you're ready to absolutely crush your goals in 2025: ✅ Study the Online Writing Trends for 2025 I recently published an in-depth report about 7 trends that will shape the...

Hey Reader, I know this is a busy time of the year, so let me keep this short & sweet: I have an early Christmas present for you. 🎁🍊 Earlier this year, we launched the Write • Build • Scale publication on Substack and have since celebrated incredible wins on the platform. We have: 🧡 Gained 3,500 subscribers. 🧡 Received our Bestseller Badge within 60 days. 🧡 Launched a private Mastermind community for ambitious Substackers. Most importantly, we’ve seen that Substack is a promising growth...

Hey Reader, Last week, I shared my 2024 business review with you, and over the weekend, I got a bunch of replies related to one of the key lessons I shared. In the review, I mention that connections, collaborations, and community have been our key focus areas in 2024 (and will continue to be in 2025.) Over the past few years, I've collaborated with hundreds of creators in various ways: We cross-promoted content I interviewed many of them I got interviewed We've run affiliate collaborations...

Hey Reader, Is it just me, or are these final weeks of the year passing by a little too quickly?! 😅 I'm off to Spain to enjoy some well-deserved time off next week, and there's still SO MUCH to do before I board the plane: 🎁 Wrapping all the Christmas presents 💅 Doing my nails 📝 Writing my end-of-year business review Oh, wait - I already did that last one! >> I'm Pulling the Curtain: Everything We Did, Learned, and Regretted in 2024 This year has been full of unexpected turns and lessons for...

Hey Reader, Did you ever wonder why some writers and creators manage to reach millions of readers while others hear.. crickets?! 🦗 Well, there are a couple of reasons, but here's the one with the biggest impact: Great writing is great storytelling. As humans, we thrive on stories. Even if we want to learn something, stories help us capture the essence much better than raw, factual information. So, if you've been wondering about what you could do differently to get more views on your content...