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Write • Build • Scale with Sinem Günel

I help you write confidently, build your audience, and scale your income. Subscribe for first-hand insights and actionable strategies to turn your ideas and knowledge into a thriving digital business, so you can make money doing what you love.

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Stop making this mistake

Hey Reader, I see it all the time: Creators who have just started to publish their work but are already comparing themselves to people who are 100 steps ahead. And I get it. It’s easy to look at viral posts by someone who’s been writing online for years and wonder why your content isn’t getting the same traction. But let me zoom out and give you some perspective here: I've been writing online since 2018. This has been my "full-time job" since 2020. I’ve spent thousands of hours refining my...

Write • Build • Scale Sunday Digest Write Better, Build Smarter & Scale Faster Welcome to the Write • Build • Scale Sunday Digest, where we help you write better, build your audience, and scale your income through quick tips and actionable resources. Fewer features, more benefits We hosted our monthly Substack Growth Workshop this week and reviewed several paid offers to discuss what writers can do differently to make their paid tier on Substack more attractive.One thing all reviews had in...

Hey Reader, I'm writing this email full of fresh energy because we've been enjoying a lot of sunshine here in Vienna over the past week. It already feels like spring - perfect for hikes, long walks, and slow moments: But there's one more thing I like to do when spring is around the corner.. I repot my plants! So I spent Sunday morning giving many of my babies new soil, a larger pot, and a cleansing shower. I don't know much about plants, but I love taking care of them to make sure they have...

Write • Build • Scale Sunday Digest Write Better, Build Smarter & Scale Faster Welcome to the first edition of the brand-new Write • Build • Scale Sunday digest! This is a new format that you'll find in your inbox every Sunday, and it has a simple goal: Helping you write better, build your audience, and scale your income through actionable resources, under-the-radar ideas, and quick tips. Do you need another email tool if you use Substack? One of the questions we discussed with our Substack...

7 years ago, I left a comment on a Dutch guy's blog post. Last week, he slept on my couch. I know, I know - this could be the start of a pretty dramatic story. Luckily, I'm only talking about my co-founder Jari Roomer, who visited us in Vienna for a 4-day workshop to map out what 2025 will look like for us at Write • Build • Scale. When I first met Jari, we were both new to online writing. And to be fair, we didn't really know what we were doing. But we were both excited about the opportunity...

Most creators and online writers are on the wrong path. Not because they're dumb or lazy but because they don't have a clear vision of what they're building. They create some content here, post a few pieces there, and switch strategies every few weeks. They chase trends, follow generic advice, and copy others. And then they're surprised that their efforts don't pay off. In the worst case, they end up with a business they don't even enjoy running. I see it all the time: Writers who love...

Hey Reader, I hope you're having a lovely day regardless of whether you celebrate Valentine's Day or hate holidays that build up on consumerism. My fiancé and I will shut down our computers early today to work out, enjoy home-made burgers, and finally watch the Wicked movie! 🪄 After an incredibly busy and successful start to the year, I'm now winding down and entering a new season. The past few months have been all about going outward to create visibility and buzz about our new program,...

I'm hosting a FREE Masterclass to show you how to grow your audience by leveraging SUBSTACK this year. Secure your spot right now. 🚨 There are two ways to grow your audience in 2025: You can do it alone. Or you can build powerful collaborations to grow faster. When my team and I launched the Write • Build • Scale publication on Substack, we quickly understood that collaborations are a powerful way to grow much faster. Luckily, Substack offers various collaboration options that can also be...

I'm hosting a FREE Masterclass to show you how to leverage Substack's massive growth opportunities and grow your audience this year. Secure your spot right now. 🚨 We woke up to an exciting milestone on Substack today - Write • Build • Scale has now officially crossed 200+ paid subscribers! 🎉 That's 203 people who are paying to get access to our premium content, which is incredible given that we only launched the publication 6 months ago. 🔥 Even though paid subscriptions aren't the most...

Hey Reader! We officially arrived in one of my favorite weeks of the year because it's MASTERCLASS WEEK! 🥂 In case you missed it, I'm hosting a live training on Thursday to help you grow your audience and income by leveraging Substack this year. Why? Well, because Substack is a fantastic growth opportunity for writers and creators right now, and I want to help as many people as possible take advantage of it. Let's be honest: The online world can be confusing, overwhelming, and a little...