What are you looking for?

"Who exactly are you writing for?" That's probably the question I ask our clients most inside the Substack Accelerator. And when a member isn't sure what their readers want, my advice is always the same: stop guessing and ask them. This week, one of our members brought up something I hear a lot. She had been writing about the same topic for over a year, and lately the posts felt harder to write and fewer readers were opening them. Her plan was to quietly switch to something new and hope the...