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Write • Build • Scale with Sinem Günel

I help you write confidently, build your audience, and scale your income. Subscribe for first-hand insights and actionable strategies to turn your ideas and knowledge into a thriving digital business, so you can make money doing what you love.

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Live in seasons instead of balance

Hey Reader, I hope you're having a lovely day regardless of whether you celebrate Valentine's Day or hate holidays that build up on consumerism. My fiancé and I will shut down our computers early today to work out, enjoy home-made burgers, and finally watch the Wicked movie! 🪄 After an incredibly busy and successful start to the year, I'm now winding down and entering a new season. The past few months have been all about going outward to create visibility and buzz about our new program,...

I'm hosting a FREE Masterclass to show you how to grow your audience by leveraging SUBSTACK this year. Secure your spot right now. 🚨 There are two ways to grow your audience in 2025: You can do it alone. Or you can build powerful collaborations to grow faster. When my team and I launched the Write • Build • Scale publication on Substack, we quickly understood that collaborations are a powerful way to grow much faster. Luckily, Substack offers various collaboration options that can also be...

I'm hosting a FREE Masterclass to show you how to leverage Substack's massive growth opportunities and grow your audience this year. Secure your spot right now. 🚨 We woke up to an exciting milestone on Substack today - Write • Build • Scale has now officially crossed 200+ paid subscribers! 🎉 That's 203 people who are paying to get access to our premium content, which is incredible given that we only launched the publication 6 months ago. 🔥 Even though paid subscriptions aren't the most...

Hey Reader! We officially arrived in one of my favorite weeks of the year because it's MASTERCLASS WEEK! 🥂 In case you missed it, I'm hosting a live training on Thursday to help you grow your audience and income by leveraging Substack this year. Why? Well, because Substack is a fantastic growth opportunity for writers and creators right now, and I want to help as many people as possible take advantage of it. Let's be honest: The online world can be confusing, overwhelming, and a little...

Hey Reader, When I returned to Substack last year, I didn't know exactly what to expect. I already had a newsletter tool I loved. (Kit) And I had a place to publish my long-form content to grow my audience. (Medium) But after the first few weeks on the platform, I realized that Substack could be a fantastic addition to both and much more. Within the past six months, the Write • Build • Scale publication on Substack has become our "digital home." Even though I've reached millions of readers...

Hey Reader, Yesterday, I told you about the four main pillars of Substack and how each of them can help YOU achieve your writing goals in 2025. Today, we're diving into one of my favorite Substack features: Notes! Think of Substack Notes as short, snackable content. Well, to be fair, Notes can also be long, but most of them are shorter than a typical long-form post. What I love about Notes is that you can quickly try different formats and ideas. My own Notes feed is a mix of: 💡 Inspiring...

Hey Reader, This has been an exciting week for us at Write • Build • Scale because, after months of preparation, we've finally opened the doors for our brand-new Masterclass, where we'll share: Why everyone’s talking about Substack right now Why most writers fail to grow their audiences And what you can do differently to build a Bestselling Substack publication in 2025 Now, if you're new to Substack or the online writing world and aren't sure whether you should look into the platform, you're...

Hey Reader, There's a type of conversation I've had at least 73 times over the past five years. It takes place when I meet a new business guru/social media expert and usually starts like this: But why aren't you also publishing on [insert content platform]?! You could easily build a large following there as well! Here's the full story: I've been writing on the internet since 2018. I've been doing this full-time since 2020, have over 100k followers across different platforms, and send emails...

Hey Reader, I've been writing a lot about our experiences, results, and learnings on Substack lately. That's because ever since we launched the Write • Build • Scale publication, we've been blown away by the results we've been able to create through Substack's features. For instance, we: 🧡 Became Bestsellers within less than 60 days 🚀 Gained close to 5k subscribers on the platform 💰 And have built recurring revenue through paid subscriptions And that's just the tip of the iceberg. We're...

Let's cut through the chase - here's what new writers and creators are asking me most often right now: Where should I publish? Do I need to be on social media to grow my audience? Can new writers still build an audience on Medium? Do I need to be on Substack AND have a separate newsletter too? Well, the honest answer is it depends. There's no perfect creator stack (and anyone who is selling you one is lying.) Your ideal path depends on your preferences and goals. But as someone who has been...