You already know enough.

Hey, my friend! I've been having the same conversation a lot lately: A creator tells me they want to build an email list. They've done the research. They know they need to start. And then they say: "I'm just trying to figure out the best tool first." Two months later, they're still researching. This isn't a time management problem. And it's not laziness. It's something more specific, and honestly, more painful. It's the belief that with one wrong decision, you'll have wasted everything. So...